Messaging and calling apps are continually evolving into full-fledged content delivery platforms, keeping users up to date while keeping them connected. Allowing you to talk with your friends and family while keeping tabs on information that’s most important to you. Tango is aiming to take content and deliver it to their users’ fingertips with their new Tango Channels feature, available with the latest update for Android and Apple devices.
Starting today, members can download the latest version of Tango to browse Channels, which are separated into categories — Entertainment, News, Sports, Lifestyle, Humor, and Music — and select favorite Channels to follow. These Channels will help users discover content to share with their Tango friends in their conversations within the app, “making content part of the conversation” as described to us by Jennifer Caukin, Tango’s Head of PR in a recent discussion.
Channels will help users discover content to share with their Tango friends
Partners at launch include Spotify; AOL, including Cambio, Huffington Post, TechCrunch, and StyleList; CheezBurger; Dailymotion; Getty; 500px; 8tracks Internet radio; WhoSay; and musical artists OK Go and Slash. In addition, a Vevo Channel on Tango will be coming soon. Tango is also bringing on additional Channel partners (we’re looking into building our own TruTower Channel on the platform) and will continue to build out and promote new offerings.
“Tango uniquely blends messaging, social discovery and content into one platform. This is a huge differentiation from all other messengers. Tango members now have even more exciting ways to connect with others through shared interests and premium content, whether it’s talking about the latest viral video or last night’s baseball game,” said Uri Raz, founder and CEO of Tango. “We’re thrilled to kick off Tango Channels with such an exciting set of content publishers and brands, enabling them to spark conversations on Tango.”
Tango’s idea for the Channels feature came about as the company was looking for ways to assist brands in increasing their reach and connecting with their targeted audiences. Tango Channels, much like Facebook’s Pages, allows users to follow the brands they care about most and share the Channels and associated content with their friends if they so choose, opening up a wider world of social connectivity.
“messaging is a phenomenon impacting every age group — not just teens and college students”
“Brands are looking to foster conversations on emerging platforms, and messaging apps are a huge part of where that will take place in the future. Tango’s audience proves that messaging is a phenomenon impacting every age group — not just teens and college students,” said Eytan Oren, Director of Partnerships at IPG Media Lab which released a 28-page study titled, Messaging Apps: The New Face of Social Media and What It Means for Brands. “Tango Channels are the most robust plug-and-play offering we’ve seen in the space, and a no-brainer opportunity for brands looking to join the conversation.”
Tango Channel content appears in similar fashion to the familiar Tango News Feed. The company issued a major update back in April that added some new features to the News Feed and Channels is a natural extension of the same concept, mutually benefiting both users and the brands they follow.
To get the latest version of Tango and start enjoying and sharing your favorite Channels, visit Google Play or the iTunes App Store.