Peanuts character Snoopy makes his debut on Snapchat as a sponsored lens
Most of us have become quite familiar with Charles M. Schulz’s iconic Peanuts characters, which first made their debut on a comic strip on October 2, 1950 and ran until…
You’ll soon be able to shop via Facebook with a new Shopping section
Facebook is looking to become the only social application you need to use, and said that it is going to be integrating new ways to shop in its application. Specifically,…
Kik to focus on the United States, viral ads to rise above competitors
When it comes to messaging, there is a lot of competition out there, so it becomes more imperative for each application to stand out in some way and to keep…
BlackBerry Announces BBM Ad Network Extension With New Global and Regional Partners
If there’s one thing that BlackBerry has been wanting to do for awhile, it’s monetize BBM. Sure, there are BBM’s stickers but that may not be enough for the Canadian…
Snapchat COO Emily White: Users “Don’t Like to Be Tricked” With Ads in Apps
We’ve seen quite a few advertising campaigns hit many messaging apps in the past year or more. For instance, Tango launched native ads last year which make the ads appear…
Kik Messenger Receives Smarties Award for Its Campaign with Sony Records, IPG Media Lab, and One Direction
Remember the Kik partnership with Columbia Records and One Direction? Well it’s just earned the popular messaging company a Smarties Award from the Mobile Marketing Association, the company’s first-ever time…