Category: Messenger

AdaptiveMobile Finds “Growth Hacking” Being Used by Messaging Apps to Boost User Counts

We’re all intimately familiar with some message applications boosting their user counts by counting both active and inactive users (often referencing them as “registered users”) rather than simply the active…

Past Is Present: Texting Apps Are Striking Back At Social Networks, And Developers Are Set To Reap The Rewards

They say everything old is new again. Yet, it’s still somewhat surprising that after a decade of social network dominance, text messaging is more popular than ever. When I speak…

Instant Messaging to Account for 75% of Mobile Messaging Traffic by 2018, Will Generate Only 2% of Revenues

A new report from Juniper Research highlights the growing disparity between traffic volumes and revenues in the mobile messaging market. It states that despite accounting for 75% of the traffic…