If you happen to live in the Philippines and you’re also a WeChat app user, be prepared to be rewarded for your loyalty to the popular messaging app. That’s because WeChat, a messaging app powered by Asian tech firm Tencent, is launching a “WeReward” loyalty campaign in the Philippines.
WeChat describes its reasoning for the program in its announcement today:
Here at WeChat, we understand how rewarding it is to get in touch with the people you love. And because we love our loyal WeChatters, we want to take that gratifying experience one step further.
Today, we’re re-introducing our WeReward program. This time in the Philippines, as part of the newest “WeChat Pa More” campaign, allowing WeChatters to do more of what they love: chat more, share more, express more – all to be rewarded with exciting prizes!
So how do WeChatters take advantage of the program. Just by using WeChat actually. If you place a video or voice call on WeChat each day from now until July 20, you’ll get a chance to earn daily points.
WeChat users can earn points for prizes just by using voice and video calls
These WeChat points are then tallied in the WeReward platform and can be used to redeem voucher codes and other benefits from our WeReward partners. Simply visit the WeChat Team official account to check your balance or to claim your rewards.
This new program comes at a time when KakaoTalk is suffering and apps are pushing new features in a bid to become the next big thing.
Currently WeChat ranks third in active user count (549 million), behind Facebook Messenger with an estimated 600 million and WhatsApp, which leads the pack with over 800 million.
WeChat is currently available via most major operating systems as well as the web.