Not too long ago, Kik Messenger users got their first taste of digital comedy with the release of Funny or Die’s Kik Card.
The company, which was co-founded by comedy genius Will Ferrell, revealed that 10 percent of Kik users click on videos in the application, which says quite a bit about the value of advertising via Kik and other messaging platforms.
To put that number into perspective, Funny or Die has more than a million followers on Kik, so a little math tells us that more than 100,000 clicks are taking place, a number that Patrick Starzen, Funny or Die’s VP of Marketing and Business Development, says he’s “never seen” before.
Promoted Chats launched in July and have garnered nearly 3 million views
Funny or Die is one of six brands to have tested the platforms new Promoted Chats according to Kik’s VP of Marketing Heather Galt. The Promoted Chats launched in July and have garnered nearly 3 million views since then.
Funny or Die’s Kik Card can be found by using the Kik app’s built-in search function. You can also find TruTower‘s own Kik Card. Don’t forget to add both to your favorites so you can always keep the laughs (and the news) coming.