We’re always hearing about the “messaging bubble” that’s always about to burst. Many so-called experts believe that messaging is at its height when in reality, there are still so many opportunities for growth in the sector. Billions of potential future smartphone owners are still on feature phones. Most people use multiple messaging apps to stay in touch with all of their friends and family.
We’ve been in a similar situation before
Kik Messenger, it seems, agrees, and has stated that it will not sell itself despite pressures to do so. We’ve been in a similar situation before, with Skype, Windows Live Messenger, AOL, and others taking up the VoIP and instant messaging scene. And yet, the industry is now bigger and more vibrant than ever, not experiencing the struggles that many predicted it would.
“[W]e believe the opportunity is just so much bigger”
“[W}e believe the opportunity is just so much bigger,” Kik CEO Ted Livingston said in a blog post. “We want to be the network that connects the world, and the platform that enables all communication, content, and commerce to flow through it. Not just a chat app, but a chat network. So, once again, we are choosing not to sell.”
Kik isn’t the only one. Snapchat has taken a similar stance, and it says a lot for the survival of the industry when there are so many popular players in the field and more entering every day. Do you think there’s a messaging bubble?