German social games company Wooga has announced the launch of its ‘Jelly Splash’ game on the KakaoTalk messaging service in South Korea. The game is available on both Android and iPhone and marks the fourth platform the game has launched on in three months. It’s also the latest in a line of Kakao-enabled games. that have launched on the platform this year.
Kakao users can sign into Jelly Splash to play against their friends from the messaging app similar to using Facebook login on the social network’s version of the games.
“[I]t’s important to be on really big platforms.”
“To us, it’s important to be on really big platforms,” Jens Begemann, chief executive of Wooga told the FT. “For casual games, if you want to be successful in Korea, Kakao is the way to go.”
KakaoTalk’s game platform reached 30 million subscribers worldwide as of July, boasting 400 million downloads at the time and compete’s directly with the gaming platforms launched by Kik Messenger.
KakaoTalk is estimated to be installed on over 90 percent of smartphones in South Korea, so should give Jelly Splash a decent audience with which to establish its gaming foothold in the region.