Truphone has posted an entry on the company blog, publicly apologizing for their use of “Truly Global SIM” and “Wherever you are in the world” claims on their website after an ASA ruling earlier. I really don’t believe an apology is necessary, and judging from the comments received on our article covering the ASA ruling, neither do you. I felt compelled to write an editorial on the subject.
Truphone’s Tru SIM is, without a doubt, a really fantastic and one-of-a-kind service. The coverage is top notch, covering more than 98% of the world, missing only 19 countries. With service in 223 countries, I admittedly don’t see much of an issue with calling their SIM service a “truly global” one despite the ASA ruling to the contrary.
I’ve been using Tru SIM since July 5, 2011, and it’s been worth every penny to me. The service cannot be compared to anything else I’ve tried in the past. It’s true, there are a few providers out there that offer similar services, but I feel my money is better spent with Tru. I even loved their service so much that I started a tech blog to cover all news pertaining to them back in January and it has been and will continue to be a wonderful experience.
The ASA “wrist slap” is one I feel is a bit overkill. I can see things from the ASA’s point of view, but when Tru has a listing of countries in which services are not provided on their website, including in the rate checker, I don’t see it as false advertising. Tru isn’t hiding anything. I’m not speaking from the point of view of a man who has dedicated his time to writing about the company, I am speaking from the point of view of a consumer. I don’t feel lied to. I don’t feel cheated. If anything, I feel like I’m getting everything that I’ve expected, and more. I’m able to keep in touch with my friends, no matter where they are in the world, and I’m able to do so without spending myself into the poor house.
Is it perfect? Of course not, nor was I expecting it to be. But it is liberating, it’s innovative, it keeps me in touch with those who matter most in my life, and it keeps me proud to not only be a customer of Tru, but to be able to experience the company’s efforts firsthand as they move forward into a new generation of mobile communication, a generation where international borders are a thing of the past. A generation, I believe, that will provide us with experiences we could not imagine, even today. To use a hashtag the company has created and has used quite a bit on Twitter lately, the future with Tru is going to be #aweSIM!