According to a PR Newswire report, the Global Mobile VoIP Solutions Market, a market that Tru’s new app looks to slice a larger piece of, is expected to grow at a rate of 64.6 percent over the period 2011-2015, fueled by increasing bandwidth and global network scale.
“The Global Mobile Voice Over Internet Protocol Solutions market is witnessing the emergence of many new players because of the presence of several factors such as low entry costs and huge business opportunities. These new companies are trying to penetrate the market by offering low-cost communication services. This has resulted in a price war among vendors in the market and the established companies are losing their market share to the new entrants. This trend is expected to grow in the next few years with the market expected to witness the emergence of new global and regional players.”
Customers are looking for lower tariffs to offset to the cost of using communications constantly, and even with the recent adaptation of lower-cost roaming rules by the European parliament, prices in many other areas continue to be extremely high.